Events can be expensive when you consider the cost of events, marketing costs, the time you leave the office, and the downtime of employees that occur during events, and you need to make sure that the results are as good as possible to maximize your ROI.
Ten tips for successfully Organizing Events:
.Prepare activities correctly (pre-planned).
.Sell this activity correctly to your customers and potential customers.
.Make sure you have the best booth.
.Make sure you have all the marketing materials.
.Make sure you have something good to give up.
.Make sure your employees are ready and know what to do.
.Ensure that your employees perform well and are available.
.Participate in the Event.
.There's a USP position or a reason for people to hang around.
.Marketing follow-up at the end of the event.
The success of the Event can be divided into Three very basic Components:
1. A successful advance plan
2. A successful event
3. Successful follow-up
As a result, many companies tend to focus on actual events (item 2nd), so much so that they miss steps 1th and 3rd and Miss 2/3 of the event's potential.
Prepare for the Event:
This will involve ensuring that you organize with the event planner the space you want in the event and whether the space is the best site. Choosing a booth close to the beverage/lounge area is good-because there will be more foot flow. Similarly, choosing the S file near the active entrance will ensure that everyone walks through your booth at least two times.
Organize all prepared facilities (laptops, newsletters, staff/staff food, etc.)
Correct marketing Activities:
It's important to let people know that you're going to take part in this event, not to let your customers and Target customers know you'll be there. Maximize your exposure by adding links to your email so that the word can propagate. Place your event on your Twitter/Facebook page. It only takes a cost to increase by one or three times. Invite people to your booth for drinks or free gifts.
A raffle was held to allow people to come and show their tickets, win travel/PlayStation/car, etc.
Get the Best Position on the Event:
There are many booth designers, so it is recommended to buy the best booth at the most favorable price. There are many different types of stands, so it's good to choose the right grandstand for the right event. If this is a critical event and you want a lot of exposure, it's a good idea to get a bigger booth to maximize your sense of presence.
If this is a small event, you just want one to exist-then a small booth and small floor space may be the best.
Get your Marketing Materials Ready:
Many companies are turning to marketing materials that are not sufficient to provide potential customers or activities that do not have marketing materials. We have seen some exhibitors offer old, outdated materials that they need to doodle on new addresses or new websites or services that cannot be provided.
It was very embarrassing and didn't make a good impression.
Having free giveaways is part of the event, and they are usually cheap but leave a lasting impression. What is relevant to your industry is smart (if you are an architect, a pressure ball in the shape of a ball or helmet) but it is usually better for the bettor to keep things (such as pens, mugs, clocks or something like that).
The bag is good, but it's thrown away, so don't last.
Prepare your Employees.
Having staff work on the stand and organising events, handing out leaflets/brochures, gift bags will cause a sensation. Recruiting models to move around, giving away free giveaways or snacks will have more effect.
Organizing staff to participate in activities on schedule will allow them to focus (rather than 2 people throughout the event).
Staff Participating in the Event:
A lot of times, staff have been standing in a stand, looking bored, chatting on their phones and ignoring customers. It's the best way to kill events and waste money.
Make staff smile, talk to people, bring bettors to the stands, look smart, and increase your query number by one or three times times.
Participate in the Event:
This is important because it maximizes the use of a small amount of time for events. Connect with other exhibitors to get to know your industry, competitors and customers. As we all know, you're posting a picture-it's a good PR (if done well). Get staff close to visitors with free giveaways and gifts. The passer-by buys the booth and has a conversation. Models perform well at events because they give a professional and friendly impression and are often approachable.
Using your corporate image shaping model will provide you with good exposure.
Let USP Stand on the Display Table:
There is a unique selling point on the stand. Something that can be brought to people. This can be anything (sports cars, game consoles with plasma screens, bars, swimming pools), as long as it attracts attention and lets people get involved and obsessed.
It takes only a few seconds for the message to sink in or for the hunter salesperson to receive them.
Marketing Follow Up:
Once the event is gone, people will forget you. As a result, all the hard work and resources you give are gone, wasted, forgotten. This is unless you do a follow-up. Organize mail or email events 2 days after the event ends. Call potential customers after mailing. To engage in a dialogue again.
Send more free giveaways to potential customers in the post (chocolate works well) and make sure that all those who have visited have been scanned (events usually provide scanners so that you can see anyone who has been scanned and get their contact information). The follow-up mentioned is the main one, and if you don't, then great events will become a memory that disappears quickly.